Built by an agency that ran out of patience with WordPressBuilt in Auckland · Since 2015

We are the agency
that fired itself.

Always Digital Limited has been building websites for New Zealand businesses since 2015 — trading as HornTech. WebForger.ai is the platform we built so we never have to charge a client $3,200 a year to keep WordPress alive again.

Read our story Our commitments

webforger.ai/about

Origin story

How a tired web agency built its own escape hatch.

Three chapters. Ten years. One platform we now bet our entire business on.

2015

Always Digital starts in a garage.

Alvin registers Always Digital Limited in Auckland and starts trading as HornTech — building WordPress sites for tradies, dentists, cafés. The agency model works, the software underneath does not. Every site needs babying. Plugins update overnight, layouts break Saturday morning, clients call Monday at 7am.

2023

The day we stopped building WordPress.

After 8 years and ~120 client sites, we did the math. Each client was paying us, hosting, plugins, security, backups — averaging $267/mo just to keep an old WordPress running. Half our agency hours went to maintenance, not creation. We told the team: we're going to build a platform that makes us obsolete as a maintenance shop.

2025

WebForger.ai goes live.

We migrate horntech.co.nz to our own product on day one. Then Apollo Energy. Then QEM. Then a Ponsonby café. Twelve months later: zero plugins to update, zero security patches, zero Saturday-morning panics. We open the platform to 50 founding members and write them three years free for stress-testing it with us.

Continuity promise

If we disappear, your site keeps running.

We are not a venture-funded startup with an 18-month runway. Always Digital Limited has been profitable since 2017 and pays its bills from agency revenue while WebForger compounds. But we still planned for the worst case — because most of our founding members got burned by it last time.

10 yrs

Operating since 2015.

Always Digital Limited (NZBN registered, Auckland) has been building and shipping websites for a decade. WebForger is the platform that came out of those ten years — not a side project.

100%

Plain-HTML export, always.

One click in your dashboard hands you a static export — HTML, CSS, JS, every image. Drop it on Cloudflare Pages, Vercel, an FTP server. Your site keeps running with or without us.

Outside investors. Zero.

No VCs to please. No quarterly growth target forcing us to add dark patterns or jack up your renewal. We answer to our customers and to ourselves — that is the whole list.

Company

The legal stuff, in plain English.

Who you are actually contracting with when you sign up for Pro or Master.

Legal entity

Always Digital Limited

New Zealand registered company. Trading as HornTech for agency work and WebForger.ai for the platform.

Founded

2015 · Auckland NZ

Started in a Mt Eden garage. Headquarters now in central Auckland. Sister operation in Sydney supports HornTech AU clients.

What we do

Two product lines

WebForger.ai — the AI website platform.
SEMForge — Google + Meta ad management for WebForger customers.

Reach a human

hello@webforger.ai

Replies within one business day, by an actual member of the team. No autoresponder triage. No "your ticket has been logged" nonsense.

How we build

Small team. Long sessions. Real output.

Four people. One Auckland office. We build features when founding members ask for them — usually within a week, sometimes within a day. There is no product committee, no roadmap whiteboard, no quarterly OKR ritual.

When you email us a problem, the engineer who'd fix it reads it. Often we ship the fix that same evening. This is what software felt like before everything got bloated — and we have no plans to grow ourselves out of it.

Team members

~24h

Avg feature ship time

120+

Sites built since 2015

Auckland · New Zealand

Built where small businesses
actually pay the bills.

We're in the same timezone as our customers. We've seen what a $30/mo plugin renewal does to a five-person business. The platform is opinionated because we have ten years of opinions.

Our commitments

Four things we will never do.

Written here so you can hold us to them. Print this page if you have to.

We will never auto-renew you.

Every month you actively decide to keep paying. If we stop being worth $39, you stop. The cancel button lives in your dashboard, not in a hidden support ticket.

We will never raise founding rates.

If you joined as a founding member at $0, year four onwards is $39 — locked for the lifetime of your account. Future price increases never apply backwards. Written into your founding agreement.

We will never lock your data.

One-click static export of your site. The domain is yours. The content is yours. The imagery is yours. We don't even keep an export hostage — it's a button in the dashboard, anytime.

We will never hide behind a chatbot.

Email hello@webforger.ai. A real engineer reads it. No "let me transfer you to a specialist". No 9-step ticket dance. Founding members get Alvin's direct address.

Now you know who we are.

If the way we build matches the way you want to be built for — let's talk. Apply for a founding slot, or just say hello.

Apply for a founding slot Email the team

We are the agencythat fired itself.