A loyalty program for your small business website
FREE Included with every WebForger site
Points on every paid order, levels that unlock member prices, a welcome code for new accounts and a birthday gift, all running on the customer accounts your store already has. There is no loyalty platform to connect and no per member fee. Customers see their points, their level and their rewards in their own account on your site.
Your best customers already came back once. Give them a reason to keep coming.
A small store does not lose customers to bad products. It loses them to forgetting. Somebody buys once, likes it, and a month later buys the same thing somewhere else because nothing reminded them you exist. A loyalty program is that reminder, with a reason attached: points waiting in their account and a better price for being a regular.
Most loyalty tools are a separate platform bolted onto the store, with their own customer list, their own login and a monthly fee that grows with your member count. Members is part of the store. It reads the same accounts and the same orders, so a customer signs in once and everything is there.
- Points that mean something. You set the earn rate and the rewards, and members spend points in one click at checkout instead of hunting for a code.
- Levels that reward regulars. Up to three levels above the base Member level, reached by spend, points or number of orders, each with its own benefits.
- Member prices without codes. A level's discount is applied automatically at checkout when a signed in member qualifies, so nobody has to remember anything.
- A welcome and a birthday. New accounts get a one use code for their first order, and members can receive points or a code on their birthday.
- No new login for customers. Members sits on your store's own customer accounts, so the program is simply part of their account page.
Earned on what they spend, spent in one click.
Points never expire on the account. They wait until the customer is ready to use them.
Earning
Choose 1 to 100 points per dollar. Points are counted on the product total after discounts, never on shipping or tax, and land when the order is paid or after a waiting period of up to 90 days that you set. Customers need an account to earn, so every point belongs to a real person.
Rewards
Set up to ten fixed rewards, such as 10 dollars off, 15 percent off or free shipping, each with its own points cost. You can also offer a simple rate, for example 100 points for a set dollar amount, so customers can spend whatever balance they have.
Redeeming at checkout
A signed in member sees a one click option at checkout to use their points, and the reward code fills itself in. Every reward becomes a one time code tied to that customer's email, valid for the period you choose.
Refunds and adjustments
Refund part of an order and the points it earned come back off the balance in proportion. Cancel an order and they are all removed. You can add or remove points by hand from a member's record, with a note saying why.
Up to four levels, each worth reaching.
On the customer's account page they see their level, a progress bar to the next one, what each level gives, their points, the rewards they can afford and their codes.
How members move up
Everyone starts at the base Member level. Add up to three more, reached by spend, by points or by number of orders, counted over all time, the calendar year or the last 12 months. Members keep a level for the period you choose, from 3 to 24 months, and moving people down is optional.
What a level gives
Each level can carry an automatic member price at checkout, as a percentage off, an amount off or free shipping, with an optional minimum order. It can also multiply the points members earn by up to ten times, send a one time reward when someone reaches it and list up to eight perks of your own.
Welcome and birthday
Every new account receives a one use code for its first order, by default 10 percent off for 30 days, and you can change the amount and type. Members can save their birthday in their account and receive points or a code each year, set per level.
Clear rules, so nobody gets two discounts by accident.
When a member uses a code
If a signed in member types a discount code and their member price also applies, whichever saves them more is used.
The code that lost is not marked as used, so the customer can still use it another time.
Reward codes made from points work on their own and do not combine with other discounts.
When free shipping is involved
A member price combines with free shipping, so a level that gives 10 percent off still ships free when the order qualifies.
A level whose benefit is free shipping combines with product and order discounts as well.
Each member holds exactly one level at a time, so benefits never pile up across levels.
Three steps, and the first one is ours.
We switch it on
Tell us you want a loyalty program and the app is enabled on your store, usually the same day. Customers who already have an account are placed at the base Member level automatically.
You set the rules
Choose the earn rate, the rewards, the levels and what each one gives, plus the welcome code and birthday gift. Everything has a sensible default, so a simple program takes minutes.
Customers start earning
New signups get their welcome code, paid orders start earning points, and members watch their progress to the next level from their own account page.
What people ask before starting a loyalty program.
Do I need a separate loyalty platform for my website?
How do customers earn points?
How do customers spend their points?
Can loyalty levels give members their own prices?
Does a member price stack with discount codes?
Do points expire?
Two more apps that bring customers back.
Every app on the platform is included on every site at no monthly fee.
Campaigns
FREE
Email marketing that reads your subscribers straight from the store. Tell customers the loyalty program exists, and remind them what their points are worth, with products and prices filled in for you.
Subscriptions
FREE
Subscribe and save on the products people buy again, with renewals billed automatically and a portal where customers skip or pause on their own. Loyalty rewards the regulars, a subscription makes the next order automatic.
Turn one time buyers into regulars.
WebForger is invite only, so the first step is a short application rather than a signup form. Tell us what you sell, how often your customers come back and what you use for loyalty today. If we are not the right fit we will say so, and you will still leave with a straight answer.