Google Reviews
FREE Included with every WebForger site
The reviews you have already earned on Google, shown on your own website with the ratings, the names, the dates and the customer photos, refreshing on their own. It is not an embedded box from a review vendor. It is built into the platform, it takes its colours and type from your site, and it costs nothing.
The same app, on two sites that look nothing alike.
Both screenshots are live pages, one from a New Zealand curtain and blind installer and one from a flooring retailer. Neither is a mockup, and neither one is running a theme we built for the widget.
A home page on a light, rounded, sans serif site. The summary bar carries the Google mark, the score and the count, with a link that takes a happy customer straight to the review form.
The same app on a dark, squared off, serif site. Nothing was forked and nothing was overridden with heavier CSS. The page declares its own values and the widget reads them.
One card up close: the reviewer's own Google photo and name, the date, the rating, and the picture they took of the finished job. This is the part a paragraph of your own marketing copy cannot do.
Your best sales material is sitting on a page you do not own.
A local business that has been doing good work for a decade has hundreds of people vouching for it, and every one of those words lives inside Google's listing. Somebody who arrives on your website from an ad, a card or a van sees none of it. They see your own account of yourself, which is exactly the thing they have learned to discount. The gap between what your reputation is worth and what a first time visitor can see is the whole problem this app solves.
The usual answer is a widget rented from a review vendor, which costs a monthly fee, loads another company's script on the page where people decide whether to call you, and looks like a panel somebody bolted on afterwards. The other usual answer is a screenshot, which is stale within a month and reads as fake even when it is not. We built this one for a customer who wanted the first outcome without any of that, and then put it on the platform for everyone.
- It looks like your site, not like a widget. Colours, corner radius, card width, type and shadows all come from values your page declares. Two of our customers running the identical app look completely unrelated, which is the point.
- The photos are the persuasive part. A customer's own picture of the finished curtains or the laid floor does something a studio shot cannot, and the app can be told to show only the reviews that came with one.
- It goes and gets the new ones. The wall refreshes itself on a schedule, so a review left last week turns up without anybody logging in, and nothing on your site quietly drifts two years out of date.
- The headline number is always the real one. You can choose which cards appear, but the score and the total above them are your genuine unfiltered Google figures. We will not print an average that Google does not agree with.
- It invites the next review. The summary bar carries a link straight into Google's own review form, which is the difference between a customer who meant to leave one and a customer who did.
Four jobs, none of them your problem.
Fetch
Reviews are pulled from your Google business listing with the rating, the reviewer's name and photo, the date, the full text and any pictures they attached, then cached on our own network so your page never waits on anybody else's server. A business with several branches can pull from each listing, and there is a refresh button for the day you want the new one up immediately.
Dress for your site
Every visual constant in the widget reads a value your page can set: text colour, card surface, star colour, radius, border, shadow, card width, gap. Declare nothing and it renders in Google's own palette. Declare your design tokens and it disappears into the site. Dates can run as calendar dates or in Google's relative style, whichever suits the page.
Choose what shows
Set a minimum rating, require a photo, drop the one word reviews that read as filler in a quote block, put the ones with pictures first, and decide how many cards ride in the rail. All of it is applied before the cards reach your page. None of it touches the score and the count in the summary bar, which stay exactly what Google says they are.
Sit where you want it
The full carousel wants a band across the page, which is where most businesses put it. Where that is too much furniture, the same reviews can render as plain quotations using your page's own classes, so two lines of praise can sit inside a service section without dragging a widget's chrome in behind them.
Three steps, and two of them are ours.
Point us at your listing
Send us the link to your business on Google Maps. That is all we need, and it is public, so there is no account to connect and no password to hand over. If you have more than one branch, send them all.
We place it and dress it
We put the band where it does the most good, usually under the hero or beside the enquiry form, and match it to the site so it reads as part of the page. If you would rather have quiet inline quotations, we do that instead.
It keeps itself current
From then on it refreshes on its own schedule. New reviews appear, the score follows your real Google score, and the only reason to think about it again is if you want the selection rules changed.
What people ask before turning it on.
Is it really free?
Is this an embedded box from somewhere else?
Can we hide the bad ones?
How often does it update?
We have several locations. Does that work?
Two more apps that work on the same problem.
Every app on the platform is included on every site at no monthly fee.
Product Reviews
FREE
Reviews you collect yourself, from the customers who actually bought, with photos and star ratings on the product page. Google reviews prove the business, product reviews prove the product, and a shop selling things usually wants both.
Announcements
FREE
A site wide bar or a modest popup for a promotion, a holiday closure or a booking cut off, taking its colours from the same design tokens this app does, with a start and end date so the notice retires itself.
You already earned the reviews. Put them where the decision happens.
WebForger is invite only, so the first step is a short application rather than a signup form. Tell us what your business does, where your Google listing is and what your website is costing you at the moment. If we are not the right fit we will say so, and you will still leave with a straight answer.