Email marketing built into your website
FREE Included with every WebForger site
Write a campaign, pick who gets it and send it, from the same dashboard that holds your orders and your subscribers. There is no list to export, no integration to keep in sync and no separate email tool billing you per contact. Your store data and your email live in one place, because they were never apart.
The email tool should already know who bought what.
The usual setup has your customers in one system and your email in another, joined by an integration that copies people across. It works until it does not. Somebody unsubscribes in one place and is still mailed from the other, a segment is built on data that synced yesterday, and the email platform's bill grows every month with a contact list you collected yourself.
Campaigns removes the copy. It reads the subscriber list straight from your store, checks consent again right before each batch goes out, and pulls products and prices from your live catalogue. For a store that sends a newsletter, a launch and a sale or two each month, that is the whole job, with nothing to keep in sync.
- One list, one source of truth. People who opt in at checkout or through your site's newsletter signup are your audience. There is no second copy of the list to drift out of date.
- An unsubscribe means it everywhere. Every email carries a one click unsubscribe, and the opt out is recorded once, in the store, so no other email from your site reaches that person by mistake.
- The emails look like your shop. Your logo, colours and footer are applied automatically, so a campaign written in five minutes still reads as part of your brand.
- No per contact pricing. Every site includes a monthly sending allowance at no charge. A growing list is good news, not a bigger invoice.
- Your sending reputation is watched for you. If complaints or bounces on a site climb past safe levels, sending pauses and our team reviews it before your sending reputation takes the damage.
Four jobs, all in the dashboard you already use.
Audiences and segments
Send to all subscribers, to subscribers who have bought from you before, or to subscribers who have never placed a paid order. The review screen shows how many people are in each segment right now, so you know the size of the send before you press it. Only people who have opted in to marketing email are ever included.
Composer and templates
Start from Newsletter, New arrivals, Sale or a blank email. A campaign is a subject line, preview text, a heading, as many paragraphs as you need, a row of products, one button and a footnote. The preview shows the email exactly as it will arrive, and you can send a test to yourself before anyone else sees it.
Works with your order data
Segments are worked out from your actual orders, including order history you imported when you moved to WebForger. Product blocks come from your live catalogue with image, price and a link to the product on your own domain, and the New arrivals and Sale templates fill themselves with your newest products so the first draft is already most of the way there.
Scheduling and reports
Send now or schedule a time, with a confirmation step before anything goes out. Afterwards each campaign has a report with delivered, open rate, click rate and unsubscribes. Open rates carry a note about privacy features in mail apps that inflate them, because click rate is the number worth trusting.
Three steps, and the first one is ours.
We switch it on
Tell us you want to send campaigns and the app is enabled on your store, usually the same day. Your existing subscribers are already there, so there is nothing to import or connect.
You write the email
Pick a template, rewrite the copy in your own voice, choose the products to feature and check the preview. A test send to your own inbox shows how it lands.
Pick who and when
Choose a segment, send now or schedule it, and the report fills in as the email is delivered, opened and clicked. Anyone who unsubscribed in the meantime is skipped automatically.
What people ask before sending their first campaign.
Do I still need a separate email marketing tool?
Where do my subscribers come from?
Can I email only customers who have bought before?
Does it send automated emails like abandoned cart reminders?
How much does it cost to send?
Will my campaigns end up in spam?
Two more apps that bring customers back.
Every app on the platform is included on every site at no monthly fee.
Members
FREE
A points and levels loyalty program on your store's own customer accounts, with member prices applied at checkout. A campaign reminds customers you exist, and points waiting in their account give them a reason to come back.
Subscriptions
FREE
Subscribe and save on the products people buy again, with renewals billed automatically and a portal where customers skip or pause on their own. A campaign tells them it exists, the subscription keeps them.
Stop paying to email the customers you already have.
WebForger is invite only, so the first step is a short application rather than a signup form. Tell us what you sell, how big your list is and what your email tool costs you each month. If we are not the right fit we will say so, and you will still leave with a straight answer.